Derive Campaign
Campaign with assets
Screenprints, tote bag, poster & digital assets





The final project was created to showcase and contextualise my prints by applying them to a festival brand identity. This was done by photocopying my screen prints that I thought the outcome colours and techniques worked well on, and using Photoshop, Illustrator and mockups to create final outcome designs. 

I took the digital screen prints, selected the shapes that worked well, and created a fictional festival based on walking, specifically a derive walk, by designing lanyards, tote bags, posters, wristbands, stickers, badges, and tickets.

Screenprints

Tote bag and bus shelter poster mockup
Festival assets

©Abbie Clarke